How To Choose The Right Keywords For Your Business With Semalt's Dedicated SEO Dashboard?
Positioning for the right key phrases is a necessary action in any effective website optimization strategy. It is through them that users find relevant websites and reach for interesting information. The right choice and the correct use of words in content and more is the basis for gaining visibility in organic search results.
In fact, finding and analyzing them is possible with the help of many dedicated tools (either paid or free), such as Google Search Console, Ahrefs Keywords Explorer or SEMrush. However, I would like to recommend you a tool; the latest SEO tool dedicated to your own logo or brand that can't be compared to the others due to a large difference in efficiency. It is the Dedicated SEO Dashboard (DSD ) of Semalt technology. After reading the article, you will know how to use the DSD to choose and use keywords in a way that will help your business be more successful.
How to define keywords for your industry with the Dedicated SEO Dashboard?
Searching for phrases that will allow you to better position your business, start with collecting generalities. These are the so-called "seed keywords". They will vary depending on what industry you operate in. For example, if you sell cars in London, the seed will be "cars London" or "car sales".
This is only a starting point because these types of phrases have long been used by the largest companies on the market and it would be difficult to stand out only on them. The use of the keyword analysis tool Dedicated SEO Dashboard will allow you to refine them and find those with greater potential.
Dedicated SEO Dashboard
Be sure to use long-tail phrases. According to research, as many as 29% of key phrases with a search frequency of more than 10,000 have 3 or more components. As a rule, they are slightly less popular than their shorter counterparts but have a better chance of generating a click. It is worth using analytical tools to discover them, but an additional method may also be Google hints and the "similar searches" box.
The next step you should take in order to find the right phrases for your industry is the analysis of competing websites with the Dedicated SEO Dashboard. Once you know what keywords you want to use, google them and check the sites showing high positions in the results. In the beginning, avoid comparing your website to market giants.
Focus on websites that may have a budget similar to yours and are your direct competition. Thanks to this method, you will learn more seed variations, which you can also be used in your project, and which you might not think of in the first reflex. You'll also discover high-potential phrases that aren't used by your business rivals.
Good key phrases - how to analyze them?
Using the right keywords is an activity that helps people find your website. Paying attention to this aspect is the first step in developing an appropriate strategy because 68% of website traffic comes from search engines.
Therefore, it is important to include the keywords typed by web users in your activities. You cannot target specific phrases without prior analysis. Importantly, it is best to determine the usefulness of key phrases before establishing the website architecture.
Creating it later based on them is easier than optimizing an already working site (although the latter is, of course, also possible). There are many indicators that you should pay attention to when conducting research.
As the name implies, this metric shows the number of searches for a given keyword phrase over a specific period. A high value indicates that a given word arouses considerable interest among users. At the same time, the impressive frequency does not in itself determine the good quality of a given keyword and cannot be viewed indiscriminately.
A large number of searches do not necessarily translate into clickability and only a part of them is associated with visiting the site. Search Engine Land research shows that as many as 50% of users, after entering a phrase and displaying the results for it, do not move on to the pages associated with them.
This is since the most popular (most frequently searched) key phrases are general and constitute only the initial phase of queries. These will turn into clicks as you specify your needs and add a long tail to them. Also, Google, as well as other search engines, by improving the user experience, try to answer the questions asked by them already at the stage of displaying results. For example, if you are looking for information on the correct addressing of an envelope, the search results will show you the solution without having to click on any page.
Does this mean that search frequency should be ignored at all? No, but you must also include other data related to the keyword phrase.
The frequency of searches should always be compared with the click-through rate. This parameter reflects how large the percentage of queries ends with the actual entry to the page. In this way, you can easily check whether it is profitable to position on a given phrase. Analytical tool Dedicated SEO Dashboard also allow you to check how many clicks are generated by organic traffic and how many paid ads.
Analytical tool Dedicated SEO Dashboard
Based on this information, you can conclude whether it makes sense to try to focus on a given phrase outside of an additional paid advertising campaign. If sponsored links "steal" most of your clicks, it will be difficult to outrun them with free SEO efforts.
This indicator shows how difficult it will be to position yourself for a given key phrase. Depending on the tools used, it may have a different name (Keyword Competition, Keyword Difficulty, SEO Difficulty). The higher this value, the more time and budget the strategy based on these keywords will consume. The more difficult a phrase is to position, the more websites and pages with high authority use it.
This is a particularly important tip for smaller projects, which in the initial stage of development cannot afford to compete with the best and waste resources. Some of the tools visualize how much work needs to be done for certain levels of competitiveness. For example, Dedicated SEO Dashboard informs you about the approximate number of backlinks needed from different sites.
Finding frequently searched, well-clickable and less competitive phrases is not enough. It is also important to match them with the content that you have or want to have on the website. Their incompatibility will result in lower positions in the ranking of the pages. Google, thanks to its bots, checks whether the content on the website corresponds to the key phrases contained therein.
Thanks to the algorithm, Koliber is able to recognize even synonyms and entire phrases, instead of focusing on specific words. This supports the natural placement of keywords in the text, in linguistically correct forms. Bearing the above considerations in mind, phrases from one category or related to the same topic should be included on a given subpage. This will make it easier for the algorithms to properly evaluate the content.
Some of the key phrases provide a steady stream of users, others include periodic increases and decreases in interest. In the era of a pandemic, much fewer people look for offers for trips abroad, and around Valentine's Day, the sale of bouquets and stuffed animals increases significantly. This should be borne in mind when analyzing keywords for your industry (if it is also susceptible to seasonality).
Seasonal phrases are usually less competitive, so appropriately anticipating upward trends and incorporating them into your SEO strategy can give you an advantage over your business rivals. However, the increase in website traffic will only last for a short period. Therefore, these types of phrases should only be used as an addition to "evergreen keywords" (i.e. those always up-to-date).
Keyword research is one of the most important steps in building an SEO strategy for your business, both generally and locally. Appropriate analysis with the Dedicated SEO Dashboard allows you to minimize costs and invest funds in those phrases that have the best chance of bringing beneficial and long-term effects. For this reason, it is worth using a professional tool like the Dedicated SEO Dashboard that will help you obtain as complete data as possible.
You can also use this DSD features set to show your clients their website positions in the Google SERP as well as the TOP pages and the keywords they rank for. Our Competitor Analysis tool helps reveal major competitors in the required niche, check their traffic-driving keywords, and get a clue of their promotion strategy.